THE COLD CHAIN EFFECT AND CONSUMPTION PATTERNS DURING COVID-19
We will stick to fresh food, data says. Since the outbreak of Covid-19, I’ve been willing to know if we would stick to fresh, healthy food, or if we would go back to canned, processed meals.
Being one of the largest exporters of thermal insulation for refrigeration, I’ve developed a professional curiosity towards eating behavior worldwide. As you know, almost every type of fresh food that we purchase comes in contact with the cold chain at some point.
The development of an efficient cold chain is expensive but necessary to allow food to arrive fresh on our tables. As the Coronavirus outbreak disrupted our lives last March, I was curious about how long it could last our healthy eating behavior. I was wondering if people would have started hoarding canned food. They did. But it did not last long, as people noticed that fresh food was still available at supermarkets.
HIGH DEMAND FOR FRUIT AND VEGETABLES DURING COVID-19
So, I talked to several companies that export fruit and vegetables from tropical countries. I got mixed replies, all pointing to that the demand has gone crazy. People dropped expensive, highly perishable fruit or vegetables as berries, to buy fruit like apples or pears, that can last longer in the refrigerator.
A recent article on Bloomberg, “Avocados Are In, Pork Bellies Out in Era of Pandemic Eating” confirmed the result of my search. Interestingly, people shift to healthier food, like avocados, maintained and reinforced its growing trends. Citrus demand soared, due to its high content of Vitamin C. Grocery delivery platform Instacart has registered a 150% increase in past weeks: source Visualcapitalist
But also, “comfort-food” as frozen pizza sales have grown since the Coronavirus outbreak.
INCREASING THE CAPACITY OF THE COLD CHAIN DURING COVID-19 IS NECESSARY
So we will need to improve and increase the capacity of our cold chain. It means that we have to meet the increased demand for thermal insulation. Thermal insulation as insulated metal panels, cold-room doors, PVC hygienic profiles, cooling evaporators, condensers, and reach-in doors.
This increased demand will allow the cold chain to manage the peaks, especially in the coming hot months. As we all know summer months are when the need for fresh food grows organically.
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